The 6th November was the big day where we had scheduled in our final pitch in front of the in house creative team over at Barclays Global Headquarters, Canary Wharf. Out of all of our university pitches with clients, this was undoubtedly the biggest and most nerve wracking one out of all of them. The fact we were pitching in their global headquarters was a massive pleasure in itself.
The previous night we had stayed up till gone 1am, doing our final tweaks on the video and being extremely nitty with our work to try and perfect as much as we could for the pitch. The troubles we came across which added to the nerves and pressure was the rendering of the animation. It took several attempts both overnight and the following morning for it to finally be ready to show. As the morning went on, the nerves were racking up to be completely honest. It was spent just going over and over the pitch, numerous attempts at standing up in the flat both of us, and facing the doorway pretending we were pitching, that is how far we went..
We had to be at the reception of the offices for 13:30pm for a 13:45 pm start. We arrived and had to sign in and collect our visitor pass, go up in the lift 23 floors to a large open planned floor space which was the hub of the creative in house team. When we were eventually called in to pitch, we walked past the creatives at work to then walk into a board room with about 9 Barclays team members all sitting waiting. The number of people at first was quite overwhelming but as soon as the pitch deck was up on the large screen, both Harry and I were ready to pitch, the nerves settled at this point.
The pitch went extremely well in our eyes judging from their reactions and comments. When we got to the slide in our deck where we displayed the various cards with the selection of copy, the whole room begun laughing even though they really shouldn't have been (The Chlamydia card). The video had very positive comments with how it shows you how to set up Barry. The promotion visuals also got positive feedback with the copy and tone of voice being bang on. The comments in general highlighted how BOLD and out there our idea was and the tone of voice and BARRY hits their target audience down to a tee. There were a few questions around how Barry would help students and their finances, Which we replied in saying Barry's purpose is to simply create that first point of contact between you and the convenience of contactless payments. He is there to make you think twice about your spending, as the majority of contactless payments are spent on things we don't REALLY need.
The feedback we received three days later from Barclays we were somewhat disappointed and confused with. Seeing as during and after our pitch the feedback we gathered was all positive and very minimal to nothing was criticised, where as in our formal feedback they gave us a very low score out of twenty and said how we marketed the idea to ourselves. Which I somewhat disagree with purely because in the brief they wanted to target city based urban living students. Which is why for the first stages of our promotion we chose to target the london tube network to get the word out about Barry. Not was it until the word had got out, would the campaign spread and we would target more and more cities over the UK. The other part of the formal feedback we were blurred upon as this was never mentioned in the pitch, how does the app really help the customer. Firstly the app is simply just a set up app nothing more than that, The concept is revolving around tickets being stored and popping up from within the apple pay wallet. The way Barry helps customers is to open their eyes essentially, it is there to help students REALISE how unnecessary the majority of their contactless payments are. To wrap that up, Barry is there to simply make you think more and hopefully not make that mistake the next time you go to make the purchase.