Below is a mood board put together of a collection of pieces we got inspired by. As you can see there is a lot of colour being used to really project the brand. There is a lot of white space as well which we adopted into our concept.
The main takeaway we brought from the period we were referencing was that we tended to lean towards using shapes and forms to illustrate a brand identity. As we were a team which is focused upon graphic design, we combined all of the elements we had gained such as shapes, forms, colour, minimalism to create our concept.
In terms of research, we used the Design Council and their reports to gather key facts, figures and general information we did not know about the creative industry. Their articles became immensely useful, from which we created a list of potential copy ad words to use for our marketing material if need be.
“Art is a soft subject”
“Creative subjects are being labeled as ‘soft’ university subjects, a waste of time to study, and degrees that will almost certainly not lead to employment after graduation.”
“ Step into the industry which earns £9 million. per. Hour.”
“ Do you want to be part of the largest design industry in Europe?”
“ Fashion, Product, Graphic, Interior, Games you name it…. The creative industry has got you covered.”
“ UK - the leading country in the world for design education”
“ Choice is an understatement - with over 850 Design Courses in the UK, what are you waiting for?”
“ The only industry which allows you to be yourself “
Overall, I would say the research and reference stage of this project was vital as we built the foundations of our idea around our findings and inspiration.