I have learnt a lot from this project in all different areas. Such as team work, graphic design, pitching, failing but failing better and also that it is more than just a logo.
Firstly I have learnt that trial and error is a very good process to go through. Although at the time it may seem and get very frustrating, it helps with the development process and learning from your mistakes. As you can see in my tests trials section, My attempt late on a sunday of the eventbrite image is a very relevant to this point. I showed this to my team and it just instantly drove us to up the level in terms of design! As crap as it is, It was a good thing I did it in the end. This links to my second point of failing but failing better.
Secondly Communication and speaking your opinion is key when it comes to moulding that final piece. There were stages where someone did not like the look of something, Instead of just being that person that says yes to everything, we all spoke up and commented where needs be. This helped us create our final piece to the highest of standards. Also this was very important as we are a graphic design based team so everything HAD to be perfect.
Pitching is another thing I have learnt from this project. It has always been a stage in each project where I have stepped up to be the one leading my team into pitches. The pitch we did in front of Will Hudson gave me confidence after. It made me learn that once I am there and saying that first word I am confident and clear. Something I am excited to take forward into future projects.
The value of insights is another thing I have learnt from the project. Before we would push insights aside once we had established ours. But this project has highlighted how important having a solid insight is. Once you have it, you can honestly build an idea from it. In terms of the language, colour, what sort of message you want to put across.
Finally this project has reminded me that branding is a lot more than just a logo. Branding is a whole different field as it involves the tone of voice, visual language, will it appeal to your target audience. I think I have grown a solid understanding of identifying these key elements to our target audience. As our concept is bold, fun and playful.
To summarise, I always learn a list of things from every project but this brief has taught me different things. It has given me a fresh view on my ability in graphic design and also highlighted the importance of having fun with your team.