Following on from the previous stage which was the long and strenuous process of concept and ideation development. Probably one of the longest stages of any project I have done so far. This was down to the number of times i went back and forth with concepts, trial and error and getting much feedback from tutors over concepts. This part of a brief it's important to stick with it and don’t get too frustrated as the right idea will come eventually. Although there was multiple times where I wanted to throw it all in the bin…
Overall Steves chat with me really shifted me into gear when it came to moving along with my FMP. This next step was all to do with developing EVERYTHING. Now that I made the creative decision to branch out a body of work revolving around the creative industry using humour, sarcasm and low budget design to connect with my audience the first job was the naming of the project. This as always was an enjoyable process for me as it lets me put my strengths to work. I think alternatively, out of the ordinary box and just plain jokes. Below you can see the list which I constructed when brainstorming names. After shortlisting the one in bold I decided to go for “Creative Bantz”. The rationale behind this selection was simply to have a does what it says on the tin attitude. It's a brand or project just having a bit of banter.
A time sheet or plan on a spreadsheet was the next part of my development. As it is a solo project I am in charge of the timing and production of all of the work. In order to stay on track and true to myself in time ticking by, I constructed a simple google spreadsheet where I would enter in a task with a status bar next to it. Also to the right of the tasks was a separate list for OUTPUT 001 and OUTPUT 002. This again is simply there to act as a reminder of what needs to be done and when, to stay on track with the approaching deadline. This sheet was ongoing and was added to throughout my project.
At this point I had the name of the project established, time/plan sheet done, the next major stage of the development was the copywriting element. This was vital as a first stage as the copy essentially made each illustration unique. I did not design the illustrations and then add the copy, the copy of each individual illustration was unique and tailored first. I found that this method worked well with me and allowed me to be much more creative when it came to copywriting. I spent a good few hours of the afternoon of the Steve chat literally attacking my keyboard with different one liners. All based on the different stigmas, stereotypes and in jokes of the creative industry. Below you can see the list of 39 one liners which made it to the end to be put into production. They range from sarcastic digs at graphic designers to dad joke esque style interview situations, some of which were actual first hand experience. There was one that did not make the shortlist, it was part of my interview at Apple HQ london and the head of design for apple store europe asked me if i could be an App in the app store, what would i be. Which I thought was the most random, ridiculous and pointless question. So the list of copy really does range from shitty jokes but also inside jokes only my target audience will understand. Now that my body of one liners was alive, I was able to decide on a design style for the illustrations.
The art direction of Creative Bantz was not something I wanted to prioritise and spend the majority of my time on, I decided from the start of my FMP that the main focus of this piece would be the copy element and not design. Which led me to want to adopt a simple stickman structure to my characters. But my characters had to have distinguished features which I chose to go, being their wide eyes. Again I can't stress enough, the execution in terms of illustration is meant to be low budget and throwaway as this adds to the whole banter esque feel to it. Especially towards graphic designers and design aware creatives, Its meant to aggravate and probe them. Finally illustration was one part of this brief which was a weakness or thought to be at the start but I have learnt a lot in terms of facial expression and the power of body language in characters
Now the copy was 90% there, a simple design style established the next part of the development was to sketch out scenarios similar to storyboarding, although i never tend to storyboard I figured for the amount of illustrations i had to execute. A rough sketch out of each illustration would be beneficial during the production process.
In terms of the brand of Creative Bantz, the logo just came at the right time. Again, I did not want to ponder over a fancy logo for ages and waste my time. I wanted a simple bold statement to portray the attitude of my project. As it is based around banter and being crude, I figured a big middle finger would be ideal in a circle. The rationale behind me choosing this art style was to keep it consistent with the illustrations being playful and simple.
Finally, during the development stage, all of this highlighted the importance of staying consistent, keeping things stripped right back and as Xavi has always said the KISS rule. Keep It Super Simple. I have stuck by this during my concept stage, and through to the production stage. Deciding and executing a simple design direction as well as a strong tone of voice for my copy has allowed me to remain consistent.
At this stage finally also I was heavily thinking about the two deliverables or outputs which I wished to deliver for this FMP. Essentially this brief is a communication based brief, where I am coming up with a unique way to get my name or piece of my work through agencies doors direct to specific bodys in the creative industry. My output 001 I figured would be focused around gaining a social channel following, posting my illustrations up on there with unique short copy. This social channel I would then be active on it following agencies, creatives and pages forming an online presence, getting creative bantz known through regular content. With the aim to gain a following of at least 200 followers by the hand in date. The second Output 002 I was developing and had various ideas for. I originally had an idea of printing out packs of post i notes and sending them to agencies, but i figured this did not have any legs on, the packs would most likely be thrown away. I got inspiration from Mr Bingo and his custom Postcards where he would send them to specific people with harsh sarcastic creepy messages on. I wanted to build off of this concept and design custom postcards to send to creative ‘targets’ of my choice. Other elements of my Output 002 I will design and print a selection of T shirts with Creative Bantz one liners on, an old school approach to promotion, as well as tote bags and finally a series of stickers to go round london and stick onto shit advertising. A simple but effective way to spread the word about Creative Bantz.
The postcards also I plan to send out on April 1st as that is april fools day, just subtle little detail to add to the whole banter element.
After this long development stage, the next steps for Creative Bantz is to get on with producing the material, illustrations, postcards and get things going with the printing.