After multiple edits and retouches to the smallest of details, various feedback from Brian, Steve and Derek. I finally had the finished concept video. It is probably one of my most proudly produced pieces of work to date. Reasons for this being that it just reflects me as a creative in every way, the music selection, the pace of the video, the copy used, and finally the concept itself. Music is a huge part of me as a person and I am submersed in the culture with every subgenre hating one another. I can't stress enough that at the end of the day music is just music nothing more. Hence why I executed a concept around bringing all genres together as one to celebrate the power of music through Bacardi.
Below is the final concept video in which I submitted and entered to D&AD New Blood Awards 2019.