It was until I was planning out this production blog I realised how much development and production has gone into this FMP project. I think I have just been so busy and full on with developing and keeping things rolling I have forgotten the bits and bobs which have shifted this Creative Bantz to where it is now.
The first step of the production and execution prior to the development stage was to transfer all of the sketches of my deliverables onto my laptop and get down to the design stage. The first main part of my output was the main chunk of Output 001, which was the illustration or ongoing content needed for the Instagram channel. Overall there was a shortlisted 39 solid ones which needed to be executed. This process was relatively straight forward, setting up the illustrator file with my guides and a grid system, this allowed me to be consistent throughout all of my designs in terms of boundaries and ratios. In all honesty the execution of the illustrations took a fair amount of time, it was a tedious and long task but at the end of the day it needed to be done, no shortcuts were taken, each illustration was unique to their one liner and I used the hand sketches as a reference to each illustration. Similar to storyboarding this again allowed me to stay on brand.
The production of my postcards was the next stage, I began by transferring over onto illustrator the design I had sketched. This design then had a few tweaks made to it such as the cop on the back was replaced with a select few of 6 of the best illustrations. Also with the name of the brand in bold making it easily noticeable for the receiver when it lands on their desk at the chosen agency (Hopefully). As you can see below the pictures of the prototype printouts I made one evening just to get a hands on feeling of what they would look like in a hand, to double check proportions etc. This was something Brian mentioned I should do to double check I was happy with everything before paying for it to get printed. There were several versions printed out but I finally decided on the one. Once I was happy with the final design and prototype, I knew time was ticking in terms of getting these printed, stamped, sent and possibly some replies. Ordering these was a simple process, I did not want a crappy vistaprint job, If these were getting delivered to high profile creatives they needed to be a high quality feel to them. Moo.com was my choice as I have used them for my business cards and quality is always high, the price on the other hand was not cheap, but it was needed.
POSTCARDS ARRIVING IN THE POST BELOW
Once they postcards had arrived from the printers, the next stage for the custom postcards was to identify the people in the industry to send these to. I decided on ten select individuals, ranging from founders, ceo’s through to production assistants and normal creatives. A range of people, i selected these people through a process going onto Campaigns top 100 UK’s agencies, hand picking a few names, doing a bit of digging on LinkedIn and their ‘Meet the Team’ sections to identify the targets. Once I had found ten lucky individuals, I then researched into them for interviews with magazines etc to find out unique facts or things they have said. I took these bits of content and twisted them into little messages which would then be part of a custom sticker for each person. Below you can see the copy which was for the custom stickers, also you can see the document where I identified their names, address and agency.
Once I had the one liners/messages for the targets the process of illustrating a unique drawing for each person was fairly straight forward and again allowed me to be creative and play to my weird strength. For example my favourite custom was for Ben Caulfield, I said if you replace field in your surname and replaced it with iflower you would be called ben the cauliflower. This is probably the worst joke but it makes you giggle when you probably shouldn't. Prior to me finishing these custom stickers designs, I needed these printed as soon as possible to then sick onto each postcard to then post out to the targets. This was a stress in itself as I orignally had planned to have these printed with my first supplier but I had to think of a plan B very quick due to my first supplier letting me down. This luckily was not an issue as I found an express printer online and within 24 hours from uploading my designs and placing the order, I had the physical stickers in my postbox ready for me.
The final lengthy part of this postcard was to finally, and I mean finally, buy some stamps, write the names and addresses on them and post them out. I posted the ten cards out specifically on April Fools Day to add to the whole banter.
Illustrations ready for posting up on the social channel tick, postcards designed, printed and sent out tick. Production wise what was left to do was design the t shirts for the campaign, tote bag and stickers.
The t shirts was an old school idea for my promotion or campaign material for Creative bANTZ. I had a clear style in my head of how I wanted them to look. From a creative I have followed now for a while called Jimothy Lacoste, a fashion icon and rapper in the underground world has a merchandise line with his slogan ‘Life is getting quite exciting’ in a serif font on white tee’s. I wanted to use the minimal and simplicity approach keeping my t shirts clean. Featuring one liners which tie into the attitude of Creative Bantz. Below you can see the mock ups when I was designing them.
The second half of the t shirt production was fairly simple. I ordered them from a supplier and they arrived three days later. I was very happy with the outcome and the finish on the tee’s you can see below in physical form.
I also ordered a simple tote bag from the supplier to add to the promotional material as you can see below.
Finally I produced a set of stickers which will hopefully be used to be stuck over shit advertising across london and outside. These will not have anything related to Creative Bantz on them to avoid an traceability but they will be using the same style, colour palette and font. These as you can see above I have designed with the slogans ‘What a shit ad!’ and also ‘Make advertising great again’.
Overall the development and production stages of this FMP were the parts which involved a lot of behind the scenes and planning which you can see on my spreadsheet the various dates and statuses regarding completion. The final stage for this project was to carry on with my online presence, go around placing my stickers on shit advertising and finally wait for possible replies from the 10 lucky targets in some of the UK’s top 100 agencies….