The final leg of this project was all about presentation and how I wanted people to view my project. This was from both a digital view and a physical one as I feature both sides of the spectrum. It has been one of those projects where at the start you have a bit of doubt whether it's going to look half decent, if it's going to work and lastly if it will all relate and be decodable. But it was soon clear to me when I was making the final tweaks for my submission deck that I have created a well rounded on brand body of work. Looking at all of the deliverables and the way I have presented them, subconsciously they all slot into place. Sticking to a simple art direction throughout my illustrations and custom postcard stickers has allowed the overall feel of the brand to be consistent and well thought through. Not to mention my progression with illustrating cartoon characters throughout this project, a skill which has come a long way via the trackpad (without a wacom pad or apple pen).
My OUTPUT 001 revolves around a social channel via instagram. The presentation of the page involves small details i thought about such as the copy in the bio. This is important for any instagram page or any social channel in general. As this is the first thing that hits you as you view the page. So instantly the copy has to be on brand and almost as if the you have ten seconds to talk to this stranger that is viewing your page. Therefore you have to select the correct things to say and put across a specific attitude. With Creative Bantz, the attitude I wanted to portray was a very sarcastic, snappy and banterous one. Similar to how I talk in real life amongst peers. I also relay this attitude via each post and their unique caption. The copy for my instagram bio is below.
The other side of the presentation comes from the physical components of the campaign. Firstly the design of the postcard was important. I went for an ‘IN YA FACE’ Style. Bright, bold text and a personal message on the back with a custom drawn illustration based on a tweaked fact of answer from an interview depending on the Creative. These got sent out on April fools day which was a small detail planned to add to the banter element. In regards to the hit rate and if I have received any replies or DM’s, that I am still waiting on…..
The custom printed tee’s was an old school approach to add to the campaign. With short snappy sarcastic one liners on for people to read in public and fingers crossed make them laugh or think twice what it means. I didnt want to over complicate these t shirts and got inspired by the simplicity of Jimothy Lacoste tee’s. Below you can see how i have presented them.
Another element was the tote bag which I designed. This again tapped into the ‘old school’ approach, just a plain simple effective way of spreading the word about Creative Bantz.
The final tool in which I used for my promotion was probably the most risky. I designed and printed a series of stickers/slaps. These have different one liners on such as “What a shit ad”, “Make advertising great again”, “Wow so creative” and “What a great ad”. These are all meant to be very sarcastic and to the point. The purpose of these are to be stuck on tubes, bilboards and other forms of public advertising to demonstrate the shit advertising and creativity out there in the world. Another simple but effective method of presenting Creative Bantz.
To conclude the presentation side of this brief, I stuck to my usual rules. Keeping things super simple but making sure these simple elements WORKED. In doing so the end products all mould together to create a rounded piece of work. Also I kept the copy consistent, making sure it spoke in the correct tone and never once going off brand.