The final element of Berguna was to prepare everything for the presentation side of things. This I had to decide on quickly during the production process and also when I spoke with Steve. We spoke about what was the best possible route to go down to showcase my work effectively.
I designed Berguna’s Online platform website store using a UI/UX programme, one I had never even used before. I can safely say I have picked it up extremely quickly and executed my website exceeding my expectations. I am extremely happy with how it has turned out. I did it in this programme in order for it to be interactive at my degree show. Therefore people who come over to my stall can chat to me about the project, then I can take them on a tour of the site where they are able to view each product and even learn about Berguna the brand through ‘Our DNA’ section.
LINK TO BETA VERSION OF BERGUNA ONLINE STORE:
I felt this whole experience thing was crucial and displays my ability to choose effective platforms to showcase my creative work. For my second output I chose instagram for a couple of reasons. Firstly it is easy to connect with real life brands and corporations through tagging, something which was part of my self promotional strategy, bridging the gap between a student project and real life business/products. Secondly instagram is all about visuals and my project is heavily visual through products and packaging. Which is why I decided on my two platforms to showcase my creative outcomes.
Finally choosing a UI/UX and an instagram allowed me to diversify the brand itself. Offering an element of design through the UI/UX and also creative copywriting and PR through the instagram. Below you can see the feed for Berguna Global -@Berguna_Global