As part of the D&AD New Blood 2019 awards, Bacardi set out a brief which was asking for you to create an activation or experience for the summer to position them as the synonymous brand in creating unforgettable memories/moments. As part of the #dowhatmovesyou campaign they want to showcase the power of music, dance and art.
The Bacardi Boom
Barclays X Advertising and Brand Design - I have been fortunate enough to work on a live Barclays brief where they approached us with the issue that they are lacking in knowledge and approach towards young people aged 18-24, Otherwise known as students. Students are known for being poor in handling their finances.
They posed us the brief which was “How can Barclays help students better manage their finances?”
Our insight which drove our concept was the fact that contactless payments are too convenient. Which if not being careful can land you in a pretty poor position financially.
This is whee we came up with Barry, your brutally honest contactless adviser. No fluffy talk, no bullshit, just straight honesty, something we felt was the most effective approach with students.
Barry’s character was actually based off of a real person, my previous boss whilst on my gap year on the building site. Someone who used to never beat round the bush, had the banter, no bullshit approach. Allowing me to learn a whole new trade/skill in a short space of time.
Areas this project covers:
- Talking to the target
Barry On Boarding App Setup Video
As part of the London Design Festival, Ravensbourne & Deloitte Digitalwill join forces to investigate the potential of cross-disciplinary creative collaboration and industry partnered education. As part of a unique experiment, graduates from across a range of degree programmes will work with professionals from ACNE creative agency in a pop up open studio on the University campus. Examining ‘the problem with immigration…’, Co_Lab participants will document each stage of their creative process to form a generative display that will celebrate the power of the creative process.
As the week unfolded, members of the Co_Lab team responded to input from practitioners and experts to find more productive ways to talk about one of the most complex and contentious issues of our time. They will record everything/ keep everything/ share everything and be prepared to change everything. Most importantly they will test their solutions with a target audience of non creatives before pitching their ideas to a panel of professionals at a 'dragons den' style event on Friday 21st September.
THE DARK TUNNEL
The Dark Tunnel Events Co. 🚇 - The only events company holding nights which take you on a different journey down a dark tunnel 🌚
Self branded fantasia inspired events company injecting the edge back into going out.
Featuring tailored event line ups which blows heads off from the doors opening to the last riddim dropped.
Areas this project covers:
- Self Initiated Porject
- Collateral thinking
FATBOYSLIM B2B CHEMICAL BROTHERS // TDT CO.
DARK TUNNEL // TDT CO.
Apprentice 18 is a partnership event between The Stationers Company and Ravensbourne. It is an event aimed at introducing the idea of taking up an apprenticeship
WHAT IS NORMAL?
What is normal? - Branding & Strategy / Course Promotion
What is normal was a campaign created by myself and three others in response to a brief set by Ravensbourne University. The demands of the brief were to raise awareness of the newly re branded / re written Advertising and Brand Design course. It has recently been renamed and re written from Digital Advertising And Design over to Advertising and Brand Design.
Our concept was extremely simple. We gathered a base insight which was “The course is just not a normal course”. From this insight we wanted to challenge the norm, which we built our idea nicely off from.
The short motion piece displays what we do as a course, what it entales and finally the opportunities within it. It was an extremely ambitious seven days we had to come up with the idea, script it, voice over it, organise lights, props, shoot days and finally editing the whole thing was the last major part. All in seven days was quite a squeeze but it was one hundred percent worth it judging by our outcome and how our pitch went.